cuu chau voi cuuuuuuuuu ! huhu !

You can't control the length of your life but you can control the width and depth.

Xin lổi Gor anh đã trách bé , nhưng anh nói với tính cách như một người anh nói với đứa em gái mình thôi , và đây là 2 bài anh tìm được cho Gor hy vọng nó giúp gì được cho Gor không .
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Into the Frying Pan
George W Russell
Linh's Food & Fun is hoping to establish itself as a fast food leader in Vietnam before the big names move in.
PHOTO: TRAN VIET DUC
Linh's tempts Asian taste buds with western food
Tran Yen Linh isn't quite the pig-tailed schoolgirl she is depicted as on the logo of her family's restaurant in central Hanoi. She's all grown up now and a student at Concord College in Shrewsbury, England. But then mum, Phan Thi Yen Dung, and dad, Barrie Collett-Mills (pictured above and opposite) have had quite a wait to open the Vietnamese capital's first Western-style fast-food restaurant.
After two years of raising cash and wrangling with bureaucrats, Linh's Food & Fun opened on May 15, serving fried chicken, chicken burgers, pork ribs and other fast-foods. Collett-Mills aims to open 20 branches within five years, including ones in petrol stations.
What's the rush? One of Englishman Collett-Mills's aims is to get in before the behemoths of the fast-food industry turn their attention to Vietnam. With about 78 million people, Vietnam is believed to be the world's most populous nation without a McDonald's. "KFC, McDonalds, I know," he intones. "I was a travelling salesman - I've used those places all my adult life." He wants Vietnamese to become accustomed to his brand of fast food before the foreign rivals can control the local taste buds.
"If I can get one-quarter of 1% of the Vietnamese market to come in once a month and spend US$2 per head and 10% of the foreign market to come in once a month and spend US$3 per head, I will have it cracked," he says. With Hanoi's population of four million Vietnamese and 3,000 foreigners, he adds: "That's an awful lot of people." The target, he reckons, is achievable within six or seven months.
So far, the franchise, formerly known as Kentucky Fried Chicken, is the only sign of what may come. KFC began operations in Vietnam on Christmas Day 1997. Now, the US$12 million KFC Vietnam venture operates three restaurants under franchise, two in Ho Chi Minh City and one in neighbouring Dong Nai province. Both also sell Vietnamese food.
Last year, KFC Vietnam announced plans to open three more fast-food restaurants in HCM City and one in Hanoi next year, with the emphasis on attracting more Vietnamese customers. But plans have stalled over obtaining land tenure, says KFC Vietnam chairman Arthur Tay. So far there has only been one ad***ion, a small KFC in HCM City's new Diamond Plaza shopping mall, but Tay still expects to open two more in the southern city by year's end. He says KFC Vietnam needs about seven restaurants to operate efficiently, but adds that plans are on track.
Illinois-based McDonald's communications chief Mike Gordon says a move into Vietnam is not on the agenda, although that could change with an improved economic climate. The No 3 US player, Metromedia Restaurant Group, is standing well back. "At this point we have no plans to pursue franchises in Vietnam," says Chris Barnes, a spokesman for the Texas-based company, which owns and franchises the Bennigan's, Steak and Ale, Ponderosa and Bonanza chains.
Analysts believe the current world malaise has halted franchise plans for Indochina. Fast-food industry analyst Mark D Kalinowski at Salomon Smith Barney in New York points out that McDonald's plans to shutter 250 restaurants around the world, "mostly in emerging markets". That might only be a temporary measure. "Asia is very much a growth area," Kalinowski notes. "McDonald's will open more units in Japan this year than they will in the US, China is surging, and other countries are seen as large opportunities even if they do encounter economic troubles from time to time."
Franchising is a new concept to the Vietnamese and very few now exist, a US Department of Commerce report observes. Under Vietnamese law, franchising agreements involving licensing and royalty payments or training and consulting services are regarded as technology transfer and require statutory approval. There are several Asian-owned franchises operating on a small scale in Vietnam, such as the South Korean-based Burger Khan, Thailand's Five Star Chicken, Philippines-based Jollibee and Japan's Lotto Burger. None of those, however, have anywhere near the global brand recognition of the US giants.
According to American trade officials, Hard Rock Cafe, Chili's, Dunkin Donuts and McDonald's all performed exploratory assessments of the market in the mid-1990s, but put their plans on hold either during an anti-Western political backlash in Vietnam that began in 1996 or when the Asian financial crisis hit in 1997-98.
McDonald's, particularly, might face a steep battle because of its legendary insistence on global uniformity. Collett-Mills argues that beef is not widely raised in Vietnam, or of particularly good quality, and McDonalds would have to invest in a cattle-raising industry from scratch, including breeding stock, feed, grazing land and meat processing. Chicken, the mainstay of Linh's menu, is common in Vietnam and more easily available with consistent taste and quality, he says.
In ad***ion, the famous-name brands often demand licence fees in advance from potential franchisers. In cre***-starved Vietnam, that could discourage potential franchisers and may help explain the major chains' lack of growth. That, Collett-Mills believes, leaves the market wide open for ventures such as his own.
Collett-Mills came to Vietnam in 1996 as a catering manager for a foreign venture. That project flopped, but Collett-Mills stayed. He later dreamed up the fast-food venture and raised US$100,000 from foreign partners. Collett-Mills says he and Dung work 13 hours a day, seven days a week. They employ five workers. All are involved in deliveries. (He says deliveries and take-out account for a combined 50% of his sales). He is particularly targeting Vietnamese who have been overseas and like Western-style fast food, and those who hear about it through the media, or movies. "My daughter is 17 and she likes to eat foreign food," he says.
The centrepiece of Linh's is its US$8,500 American-made pressure fryer, which can cook 40 pieces of chicken every nine minutes. The silent, metal cabinet blinks to the tune of its onboard computer chip. (If it should ever crash, Collett-Mills explains while lifting his eyes to the heavens, the fryer can be manually operated until one of two Hanoi-based technicians arrives or another chip is flown in from the US) Everything else, he says, was made in Vietnam.
Only a few customers trickled in early one recent rainy Saturday evening. Collett-Mills is relying largely on positive word of mouth... and location. Mai Hac De Street - named for an eighth-century soldier who rebelled against Chinese rule and became king of Annam - has been a restaurant row for as long as most residents seem to remember - but only its southern half. Linh's is in the northern strip. "We're at the clothing end of a food street," Collett-Mills acknowledges, eyeing the nearby stalls with their knock-off Giordano, Levi's and Gucci goods.
Regular customers include the British, US, Canadian and Brazilian embassies. First-time customer Reinhold Magnutzki, a small-business analyst with the German Development Service in Hanoi, says his daughter insisted they go to the restaurant after having had its food delivered several times. "I can't get McDonalds here, but this is pretty good," he said.
It's not just foreigners licking their fingers. Le Van Co, a young salesman with state-owned Bao Viet Insurance, rode in from neighbouring Ha Tay province just for his fix of fried chicken. "I tried it in the south - I don't remember which restaurant." Brand awareness is not yet high even among young Vietnamese consumers. "Tasty," he says with a smile.
Once enough customers are happy, Collett-Mills' next big step will be the first franchise. He believes the capital can support three or four Linh's, while Ho Chi Minh City, double the size of the capital, might only manage two or three because of competition.
To get the ball rolling, he is eager to open a new restaurant in Hanoi this year. Because of the fryer's cost, he expects to make the food at the original branch and deliver it to the second outlet by motorbike. Collett-Mills says he's only going to ask franchisees to purchase chickens, marinade and coatings as well as packaging. They won't have *****rrender a percentage of their turnover, either, which he says is common practice in the fast food franchising business.
Linh's food is not expensive for Vietnam's small but growing yuppie population. A couple of pieces of chicken, french fries and a soda cost 29,000 dong (US$2). (Diamond Plaza KFC charges 30,000 dong for two pieces of chicken, a soft drink, fries and coleslaw. A bowl of pho - the chicken or beef and noodles staple- is only 5,000 dong, but for many younger Vietnamese, pho lacks the multicultural panache that only a deep fried leg of chicken served with chips can provide.
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KFC Vietnam
Year set up 1997
Current business scope Franchisee for KFC in Vietnam.
Presently two outlets under our management, with more in the pipeline throughout Vietnam.
Address 2 Phan Chu Trinh Street, Hanoi, Vietnam
5 Ho Bieu Chanh Street,Phu Nhuan district
Telephone 844-9-341970
848-8-475807
Fax 844-9-341973
848-8-455507

hihihihihihihi ! mừng wá ! em cam on anh trai nhieu nhieu ! hihihi ! anh kiem bai nay o dau vay ? hay wa ! em tim ko co thay ! no cho em nhiu tin lam day ! em cam on anh nhiu nhiu !
hihi ! em bị la nhieu rui ! <-- chac tai con nhỏ nen cu bi la !muh ko sao ! la thi em nghe co sao dau a ! anh trai nhỉ ! anh neu muh ko co em thi hihi cu la Gor day nay !
tum lai la cam on anh nhieu nhieu ! em se su dung triet de inf anh cho luon ! hihi !
BN
You can't control the length of your life but you can control the width and depth.