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Em đang viết essay về differences in conventional shopping behaviors mà thiếu ý tưởng quá. Mọi người có thể gợi ý cho em được kô?
Cảm ơn rất nhiều

Em vừa viết xong 1st draft, mọi người cho giúp em được không ạ
Men and women possess different behaviors regarding conventional shopping. According to the French study with more than 700 adults (Helga, Karen, & Rosie ,2004) women are much stronger buying involvement than did men, particularly in terms of emotional involvement whereas men were high on quality and efficiency. To put it more simply, in shopping, women are more emotionally influencing while men are more interested in the quality and how to get it done with as less fuss as possible. In ad***ion, women have a stronger preference for shopping than men.
Firstly, the brand names are more attractive to female than male. Women tend to buy famous-brand or stylish products rather than caring about their actual quality, especially in the cases of cosmetics and clothes. For instance, if a famous brand introduces its new style of clothes, women may purchase no matter how expensive it is if it is their favorite brand. Men, however, are not so brand-conscious as women. In other words, they may not usually care much about the brand names. Take the case of clothes, they tend to buy the product that they feel comfortable with or suit their personality most. Furthermore, when both have lack of knowledge about a new brand, men can more easily switch the new brand to calculating rate as well as experience the quality while women are not however strong the marketing is, especially those are related to common uses.
Defenitely, female are more emotionally influenceable than men in shopping. This difference is also documented in an profound interview study (Helga et al. ,2004) that shopping seems to play a much more psychologically and emotionally encompassing role for women than for men. Some women buy excessively when they are in happy mood, even the products which are not needed at the moment. On the other hand, men usually only buy what are really looked-for when they go shopping even in high spirits. Besides, men often prefer less costly but more reasonable activities such as going out for dinner with their family or dating. In brief, women are more emotionally affected by brand names than men while men care more about the price and quality instead.
Unquestionably, shopping is a hobby for women, yet not for men. For example, women usually spend more time to choose gifts than men do. Tyler (2004, as cited in ?oSo, Scrooge was right after all?,2003) find that women devote more time to selecting the appropriate gift, 2.4 hours per recipient versus 2.1 hours for male gift shoppers. It might be attributed to their different perspective on going shopping. Helga et al. (2004) illustrate that ?owomen have highly positive attitudes toward buying and associate it with a leisure frame?. To put it more simply, they enjoy shopping. Helga et al. (2004) also find that ?omen tend to have negative attitudes toward buying and see it as work that they want to accomplish with minimum input of time and effort?. In other words, shopping may not be a way of relaxing for them. Rather, they consider shopping as a kind of working. Particularly in the gift-market, from women?Ts point of view, the opportunity cost of searching gifts is low; they, therefore, prefer spending time improving their relationship with their family and close friends. On the other hands, Tyler (2004) describes that Men might find it more worthwhile to invest in a goal-oriented mentality, which will discourage large amounts of time spent shopping. When it comes to shopping more generally, gifts or not, men take less time, are more decisive, more prone to impulse purchases, and less likely to look at the price tag. They attempt to eliminate the time wasted and therefore increase the efficency in shopping. In fact, women are rarely seen coming out a shopping center with nothing while men often go window-shopping if there is anything in need.
In conclusion, women and men possess different conventional shopping behaviors. While women are more emotional involvement, men are more rational regarding shopping. Perennially, there is no tendency for the gender-based gap in the conventional shopping to change. This only becomes smaller when it comes to the online shopping.
References:
SHOPPING AND GENDER DIFFERENCES. (n.d.). Retrieved March 16, 2006, from http://www.termpapergenie.com/shopping_gender.html
Helga, D., Karen, L., & Rosie, M. (March, 2004). Buying on the Internet: gender differences in on-line and conventional buying motivations. Retrieved March 16, 2006, from http://www.findarticles.com/p/articles/mi_m2294/is_5-6_50/ai_n6079160/pg_11
Tyler,C. (January 5, 2004 at 07:10 AM) Facts about gift-giving. Retrieved March 16, 2006, from http://www.marginalrevolution.com/marginalrevolution/2004/01/facts_about_gif.html

Đây là essay of ielts a`?
1, bạn dùn nhiều liên từ wá dung its sẽ hay hơn
To put it more simply
có firstly mà k có secondly
2. một số câu hơi dài
vd: Furthermore, when both have lack of knowledge about a new brand, men can more easily switch the new brand to calculating rate as well as experience the quality while women are not however strong the marketing is, especially those are related to common uses.
câu này không liền ý với các câu trên
3, lặp ý:
vdwomen are more emotionally affected by brand names than men while men care more about the price and quality instead.
nên để ở đoạn trên thì hợp lý hơn
the brand names are more attractive to female than male
4. 3 ý tổ chức làm 3 đoạn là hợp lý
nếu la` Ietls thì hơi dài
5. mở đầu k cần giả thích rõ gì cả chỉ cần nêu ý chính
số lượng ý chính
,nhất là làm mấy câu vào đề thui

Cảm ơn kconyeuem nhiều. Cho mình hỏi thêm cái, bạn bảo

ý mình là muốn so sánh giữa 2 giới trong trường hợp hãng nổi tiếng và một hãng mới ra lò. Bạn có gợi ý gì cho mình ko?

ý mình là muốn so sánh giữa 2 giới trong trường hợp hãng nổi tiếng và một hãng mới ra lò. Bạn có gợi ý gì cho mình ko?
[/QUOTE]
Men normally tend to swich to a new brand while women don''t no matter how trong the marketing are, especially those are related to common uses.
mình nghĩ là nên viết 1 câu đơn giản, vì đây chỉ là ý mở rộng cho đoạn 1. câu trên cậu viết có cảm giác là hơi trúc trắc trục trặc

To: ban Traingheolangtu
To dang on ielts ma k co thoi gian di hoc them o dau ca, ma lo nhat la phan writing, ay cho to muon vo hoc co Duc cua ay nhe. To nhan tin cho ay ma chang thay tra loi j ca, hic.
Thanks alot

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