MARKETING : Share and Learn

Anh ui,
Chắc không đến nỗi SEC không còn là SEC khi chỉ có 1 thread về Marketing đâu anh
Tụi em muốn mở rộng phạm vi hoạt động của SEC, nó không chỉ giới hạn về việc học tập tiếng Anh mà còn là nơi có thể chia sẻ những sở thích, những hiểu biết của mọi người về những lĩnh vực khác nhau.
Mở rộng bối cảnh để nâng cao tầm nhìn mà anh (sorry, cbc mượn cái tittle của Cara chút hen, không phiền chứ )
Ví dụ như tao_lao post những topic về nhạc cổ điển thì him phải qua bên Box NCĐ ? hoặc em post topic Education thì phải qua bên Giáo dục Đào tạo sao anh ?
Với lại, em thấy zizi cũng đưa những cái link tiếng Anh mà.
Anhtrai cứ ở lại đây, tụi em lo trà nước cho anh, còn anh post bài cho SEC nha
u?c coldbutcool s?a vo 14:05 ngy 12/10/2006

Đây là những gì bé đang học ở HUFLIT:
http://www.google.com.vn/search?hl=vi&lr=&q=+sitehenix.troy.edu+basic+marketing+ppt
Nó chỉ là Basic Marketing thôi, hy vọng file .PPT sẽ dễ đọc hơn đọc sách.
Đáng lý topic này nên đổi thành Marketing in SEC thì hơn. Có nhiều thứ trong này thực tế cần Marketing hơn nhiều, chẳng hạn như "How to marketing urself in SEC and TTVN?" "How to marketing SEC to ttvn''s mems?" ...

Bé trở lại rùi à, khà khà.
@cbc: post gì cũng được nhưng phải là tiếng anh. Tiếng Việt thì chỉ để chát chít thôi

Bé nhắn anh mãi bên YM mà anh hổng trả lời, nhớ quá liều mạng về nhà để thăm anh cái.
Còn về F_45 thì lại bị mang danh là Vợ 2, trong khi đó chồng tối nào cũng chèo queo, ngại ghê á.

mèn ui chuyện zì xảy ga dzạ

Anh_trai_76 khó tính thế nhỉ. Nhưng anh không phải là mod, Zizi không sợ. Anyway, Zizi really want to learn from anh.
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MARKETING GLOSSARY
Terms starting with letter " A"
Above the line
?oAbove the Line? is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. Methods of above the line advertising include television and radio, magazines, newspapers and Internet.
ACORN
ACORN stands for ?oA Classification Of Residential Neighbourhoods?. ACORN is a database which divides up the entire UK population in terms of the type of housing in which they live. This can be used for various purposes in marketing planning and in designing promotional campaigns
Ad hoc market research
Ad-hoc research focuses on specific marketing problems. It involves the collection of data at one point in time from one sample of respondents
Added value
Added value refers to the increase in worth of a product or service as a result of a particular activity. In the context of marketing, the added value is provided by features and benefits over and above those representing the ?ocore product?.
Advertising
Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor.
Advertising budget
The total amount of money that a marketer allocates for advertising over a period of time
After-sales service
The services received after the original goods or services have been paid for. Often this service is provided as part of a warranty or guarantee scheme.
Agent
Part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions and does not take title to goods
Ambush marketing
A deliberate attempt by a business or brand to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without
incurring the costs of sponsorship. For example by advertising during television coverage of the event.
Ansoff matrix
A model used in strategic marketing planning. The Ansoff Product/Market matrix model links marketing strategy with the general strategic direction of a business. It maps four potential product-market strategies - e.g. market penetration, product development, market development and diversification - on a matrix showing new versus existing products along one axis and new versus existing markets along the other.
Augmented brand
The ad***ional customer services and benefits (?oadded value?) that are built around the core product or service offering
Available market
The total group of customers who have an interest in a interest in a product or service, have access to it, and have the ability to buy it
Awareness
Advertising or other promotional activity (e.g. public relations) whose primary purpose is to increases general knowledge of the company, and to make people feel more positive towards it

Term begins with letter " B"
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Behavioural segmentation
Behavioural segmentation divides customers into groups based on the way they respond to, use or know of a product.
Below the line
?oBelow the linê? is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Benchmarking
The process of comparing the products and services of a business against those of competitors in a market, or leading businesses in other markets, in order to find ways of improving quality and performance
Benefit segmentation
Benefit segmentation relates to the process of dividing a market based on the specific benefits consumers seek from a product. For example, some car buyers want safety and security from their car, while others look for comfort or speed. A car manufacturer, therefore, has to decide which benefits to offer ?" and how these benefits should be communicated to the customer
Boston Group Matrix
A means of analysing and categorizing the performance of business units in large diversified firms by reference to market share and growth rates. It was developed by the Boston Consultancy Group (BCG)
Brand
A brand is the specific type of the product form. A brand ?" represented by a brand name, symbol, design, logo, packaging ?" is the identity of a particular product form that customers recognise as being different from others.
Brand building
Developing a brand''s image and standing with a view to creating long term benefits for brand awareness and brand value
Brand equity
Brand equity refers to the value of a brand. Brand equity is based on the extent to which the brand has high brand loyalty, name awareness, perceived quality and strong product associations. Brand equity also includes other ?ointangiblê? assets such as patents, trademarks and channel relationships.
Brand extension
Brand extension refers to the use of a successful brand name to launch a new or modified product in a new market. Virgin is perhaps the best example of how brand extension can be applied into quite diverse and distinct markets.
Brand image
Brand image refers to the set of beliefs that customers hold about a particular brand. These are important to develop well since a negative brand image can be very difficult to shake off.
Brand loyalty
A strongly motivated and long standing decision to purchase a particular product or service
Brand recognition
A customer''s awareness that a brand exists and is an alternative to purchase
Breakeven
Breakeven is achieved when total contribution is equal to total fixed costs. Ad***ion contribution earned after this point becomes profit
Break-even pricing
Setting a price to achieve break-even on the costs of making and marketing a product (direct costs). Breakeven is achieved when the total contribution from sales priced in this way at least equal the fixed costs of the business
Build share
A strategy based on the Boston Matrix. Here the company can invest to increase market share (for example turning a "question mark" into a star)
Business portfolio
The business portfolio is the collection of businesses and products that make up the business.
Business to business
Marketing activity directed from one business to another (as opposed to a consumer). This term is often shortened to ?oB2B?
Buying behaviour
Buying behaviour concerns the process that buyers go through when deciding whether or not to purchase goods or services. Buying behaviour can be influenced by a variety of external factors and motivations, including marketing activity.
(Collection)

Marketing in general is a HUGE area, can we just narrow the topic to one specific element of Mrkt? We may step by step talk about each of the terms mentioned above, the Boston Consulting Group Matrix for example; How''s that?
I got something that''s easier to understand here

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The Boston Consulting Group Matrix*​

What''s on text books is something that''s already done and easy to get, why don''t we just have discussion here with what we think?
* Source: http://www.atkinson.yorku.ca accessed on Oct 23rd, 06''
Được vi_cam sửa chữa / chuyển vào 01:13 ngày 24/10/2006