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New English Chatting Club, wanna join?

Chủ đề trong 'Anh (English Club)' bởi nhoc1985, 19/11/2006.

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  1. nhoc1985

    nhoc1985 Thành viên mới

    Tham gia ngày:
    28/07/2006
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    Hi every one!
    I am so happy coz there are many people joining our club. However, i''d like to have the specific topics for each week. Coz there are a lot of people adding my nick then talk in different ways. So today, i''d like to give one idea, then we will discuss abt that, ok?
    We not only want to improve speaking and listening skill but also translating and understanding...so on. That''s y today i''d like to give you guys one article then let''s translate it.
    It''s just the first sample and we need to discuss more. so if anyone has any idea, plz tell us or contact me, ok?
    Thanks!
    And here is the article
    "In 1979, Masaru Ibuka, the co-founder of Sony, asked the company?Ts engineers to make him a portable stereo cassette player that he could take on a plane. Within a few days, the engineers had delivered a prototype. The headphones were gigantic, and the device required special batteries, but it worked, and when Akio Morita, Sony?Ts C.E.O., saw it, he realized that this was more than a gimmick?"it had the potential to change the way people listened to music. In a matter of months, Sony launched the Walkman, one of the most successful products in history, and the story came to epitomize what made the company great: innovation instead of imitation, a dedication to big ideas, and a willingness to pursue its obsessions no matter what others thought.
    A quarter century later, Sony is still pursuing its own obsessions, but it hasn?Tt produced anything like the Walkman for a long time. Today, Sony is known for floundering into new markets, not for creating them. Its televisions, music players, and portable devices?"the old mainstays?"no longer lead the pack, high price tags notwithstanding. Its profits have shrunk, and its stock price is a third of what it was five years ago. Last month, the company replaced its C.E.O. with Howard Stringer, the head of its entertainment business, whô?Ts neither an engineer nor Japanese. The old ways, apparently, will no longer do.
    Companies often become victims of their own mythologies. Sony?Ts track record of game-changing inventions?"the transistor radio, the Walkman, the Trinitron?"led it to believe that success lay in self-sufficiency and absolute control. Sony?Ts ideal future was one in which just about everything?"TVs, DVD players, cameras, computers, stereos, handhelds, digital songs?"bore the Sony brand. The company became an exemplar of what?Ts sometimes called the ?oNot Invented Herê? syndrome: if it wasn?Tt invented at Sony, the company wanted nothing to do with it.
    ?oNot Invented Herê? is an old problem at Sony. The Betamax video tape recorder failed in part because the company refused to coöperate with other companies. But in recent years the problem got worse. Sony was late in making flat-screen TVs and DVD recorders, because its engineers believed that, even though customers loved these devices, the available technologies were not up to Sony?Ts standards. Sony?Ts cameras and computers weren?Tt compatible with the most popular form of memory, because Sony wanted people to use its overpriced Memory Sticks. Sony?Ts online music service sold files in a Sony-only format. And Sony?Ts digital music players didn?Tt play MP3s, which is a big reason that the iPod became the Walkman?Ts true successor. Again and again, Sony?Ts desire to control everything kept it from controlling anything.
    To be fair, ?oNot Invented Herê? has an excellent pedigree. For much of the twentieth century, innovation was dominated by big corporations?"G.E., Dupont, I.B.M., A.T. & T.?"which had gleaming research laboratories and armies of engineers who churned out world-altering creations. But that era is gone. Although successful companies still invest heavily in research and development, they increasingly collaborate with and borrow from others. R. & D. budgets have shrunk at many big companies (which now routinely form R. & D. alliances), and small companies have picked up the slack. Firms that were once exemplars of going it alone have dedicated themselves to playing well with others. Procter & Gamble now gets more than thirty per cent of its innovations from outside. Pharmaceutical companies rely more and more on partnerships with small biotechs to come up with new drugs. Intel, looking for new ideas, invests hundreds of millions of dollars a year in venture capital. I.B.M. has made ?ostrategic alliances? a cornerstone of its business. Even Apple Computer?"once the most imperially self-reliant of companies?"has changed. Steve Jobs used to fantasize about controlling everything down to the sand in Applê?Ts computer chips. Today, Apple works contentedly with companies like Motorola and Hewlett-Packard.
    The trend, in other words, is toward what Henry Chesbrough, a business professor at Berkeley, has dubbed ?oopen innovation.? With so many companies investing so much money and energy in innovation, it?Ts hard for any one of them to consistently outsmart the rest. And technologies are so complex that it?Ts impractical for a company to gather all the resources it needs under one roof. The spirit of collaboration extends to customers, too. In the new book ?oDemocratizing Innovation,? Eric von Hippel, a management professor at M.I.T., shows that, in fields ranging from surgical instruments and software to kite surfing, customers often come up with new products or new ways of using old ones. Some companies encourage their customers to modify their merchandise. Others, however, do not: when a devoted user of the Aibo, Sony?Ts robot dog, wrote applications that would allow the Aibo to dance to music, Sony threatened the man with a lawsuit.
    Ultimately, Sony doesn?Tt have much choice: it will either change or continue to come up short. Companies are a little like nations. In an era of globalization, a healthy economy relies on a steady flow of ideas, resources, and capital from outside. So it goes for a big company, in an era of open innovation. Sony should know. While its mythology is all about self-reliance, its history is full of acquisition, collaboration, and partnership. The transistor radio, the color TV, the compact disk: Sony didn?Tt invent any of these on its own. But it did figure out how to make billions of dollars selling them. If Howard Stringer wants to put Sony right, he should take a hard look at that dancing dog.
    ?"James Surowiecki "
    @ All of people who added my nick and chatted with me: I know that you guys wanna chat by using skype and wanna talk to me to improve your Speaking skill and so do i ( coz my E is not good enough), but some time i am too busy to talk or chat with u guys. So please sympathy! And one more reason is sometime i get online but at that moment i am @ class, so that i can not talk to you guys. Hope u can speak E everyday with ur friends and improve ur Speaking skill day by day.
    Cheers
  2. zetx_090

    zetx_090 Thành viên mới

    Tham gia ngày:
    26/11/2006
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    126
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    I am a new bie so i dont know : I can join , can''t me ?
    My English so bad , really bad , even i feel very difficult when i say a lot of clauses . ( And i have many many silly mistake ..:(( )
    I am a teenage :D Because i am 16 y.old . But i very like English and i really want to join with ur this club !
    Thanks for reading !
  3. lynnhung11

    lynnhung11 Thành viên quen thuộc

    Tham gia ngày:
    14/11/2006
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    215
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    hey hey guys, be ambitious but patient. Could we be as good as other English clubs in this Forum. Create more activities and things to do. I''ll be with u and support u all. Go on!
  4. thanhliemvt2006

    thanhliemvt2006 Thành viên mới

    Tham gia ngày:
    25/11/2006
    Bài viết:
    205
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    0
    MY YH: thanhliemvt2006
    niceto meet you
  5. nhatrangbienhe

    nhatrangbienhe Thành viên mới

    Tham gia ngày:
    13/03/2006
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    35
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    Hey, I''m Nguyen, a student of the University of Dalat. Anyone wanna chat with me? My YM! : svdalat2004, my Skype ID: crazy_monkey_x
    Let''s ỉmpove our English!!!
  6. KHIEMHERO

    KHIEMHERO Thành viên mới

    Tham gia ngày:
    16/04/2006
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    513
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    hi there!
    what''s happen with our club ? i fell it''s boring,all people don''t only leave your mail and YM, let talk bout you to everybody know who you are and we need a director who can lead everybody , can creat the subject of school, friendship, life and more
    Now , let help each other , all everybody want our club would grow, i love this club , you think so , don''t you?
  7. Cara77

    Cara77 Thành viên mới

    Tham gia ngày:
    29/12/2003
    Bài viết:
    1.686
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    My skype nick is : meocara
    Please add me because this is the first time i join club, so i dont know all of you, hi hi .... Call me whenever you organize any meeting.
    Thank kiu vi na miu !
  8. donamlong1983

    donamlong1983 Thành viên mới

    Tham gia ngày:
    19/03/2004
    Bài viết:
    11
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    Hi everybody!!!
    I am very glad to join this topic. I think it ''s very useful for us to improve our english skill by chatting. I have just finish university in Ukraine . U know, we only use Russian and a little Ukrainian. For a long time i haven''t talked it. But now i think nowadays everybody need english because it''s important tool for us to become successful in our life. So nice to meet u. Some information about me : I am Long, now working in PVcontruction.
    my nick: htnx1983
  9. xinhxinhnhacvien85

    xinhxinhnhacvien85 Thành viên quen thuộc

    Tham gia ngày:
    07/05/2002
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    814
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    I''ve just come back home.Today so busy and tired.Tonight my rock band will perform at Genetic college.
    Now Iam sad,I couldn''t understand Mozart ''s Music.I can''t play as well as my teacher wants.So,what can I do now?I worry so much.Iam stupid!
    Izzy:where are u?Hate u,u didn''t send Email for me.I know u were very busy,take care and don''t forget me,okay?
    Hanoi is cold.I hate winter.Híc...
  10. aldorado

    aldorado Thành viên mới

    Tham gia ngày:
    15/10/2006
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    5
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    useful club , i am a student , i wanna join this club ,
    my name ''s Bach
    Ym : aldorado100
    add it , i''m always ready :D

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